So you want to be an Internet marketer. What does it take to become one? Well, if you are anything like me, you have probably tried a number of acclaimed programs or even followed a few “successful” online guru marketers, but have yet to achieve anything close to the results they “promised”. And after having experience with one program after another, pretty soon they all pretty much look the same, offering similar “training” or “coaching” that goes something like the following sequence.
Basic offer: Designed to get you all worked up by wetting your appetite with an offer to a fantastic opportunity in Internet marketing and how you can achieve whopping results using pictures of mansions, piles of cash, beautiful women and hot cars. And you can get all this just by following their basic program. Normally offered to you for anywhere in the $7-27 dollar range.
What you end up getting. The Wikipedia definition of Internet marketing, how to get a domain name, a hosting account, how to install WordPress to get a website up and running, where to find affiliate products to promote, usually from Clickbank or Amazon, and how to setup that affiliate link on your website to “start making money”. Some will even go as far as tell you how to get “FREE” traffic to your site and offer.
Next: After you buy the basic offer, you are usually taken to an UPGRADE offer (or OTO – one time offer). The upgrade usually goes something like, “how to shortcut your way to Internet profits by following our insider program.” Once inside, you will learn how to optimize your website, learn what offers are hot and not, sources they use that will help your business succeed online, and so on that’s not included with the basic package.
What you end up getting. A list of WordPress plugins and basic instructions how to set them up, looking up products on the eBay, Amazon, or Clickbank hot buys listing, common sites like eLance, fivver, and other sites that offer outsourcing, and either an ebook or set of training videos explaining how to do all this.
But it doesn’t end there: Once you buy the upgrade offer, you are normally taken to yet another offered to assure your success. This one is usually to the exclusive insider membership where you will get monthly updates, early bird releases, and so on.
By the time you are finished with the above upgrades and purchases, you will easily have spent a hundred bucks or more. And some of the more crafty marketers will have gotten you to sign onboard with a monthly membership fee to keep you “in the loop” on the latest and greatest ways to make money online.
What ends up happening is that you follow all what they say, get things all setup and going, then find your offer and site just sitting there collecting electronic dust. Maybe you get a sale here and there, but no where near enough to write home about, let alone quit your day job.
Problem: However, you are convinced that there must be a way to make money online, not only enough to quit your job, but more than you ever dreamed of. And that is what keeps you going, the thing that drives you to keep buying into the next offer and the next in hope that you will finally stumble on the one that will work for you.
Well let me tell you, for the number of years that I have been online, there is no magic formula or instant success button or software that will make you rich beyond belief. Even those who use the claim to fame and riches in their sales copy, if you pay attention to their disclaimers at the bottom of their site, admit to the fact that you cannot get rich quick using their system or program.
Another item that is often overlooked are the testimonials given by those who “made it” with the system. If you pay attention, you will most likely find in small print another disclaimer stating that the results given are exceptional and that your actual results may vary. In other words, you most likely will not experience anywhere close to what is being promoted in the sales copy because those results are exceptional.
Does this mean every program online has no value and should be avoided at all cost? Of course not, there are coaches and programs that provide plenty of value and offer programs designed to guide you toward the path of success. And a number of them are worth every penny they charge if in fact they are the real deal and are willing to expose their true success secrets.
So how do you really know if a program will give you value and help you put it all together to start making money online?
Solution: There are at least several factors to consider. First, not every person’s skill sets are the same. Some will succeed where other fail because not every program works for every person. That’s why it is important to understand what it is you are actually being offered. If you have questions, then contact the promoter for a clearer understanding before you buy.
Check Forums like the Warrior Forum to find posts made by others who have already bought the product or other products from this person or vendor. I also like going to the IMReportCard to see how others rate the vendor or product and to see if there are other programs that have been done and how well they are rated.
The better programs will offer you (and honor it) a guarantee to completely refund your money back if you are not satisfied. And that is important, to get a refund if it isn’t working for you. Look for at least a 30 day, but ideally at least a 60 day guarantee.
And finally, if the program is being offered through a provider like Clickbank, you can go to the marketplace and see how many refunds are being made on it. If it is over the normal level, then most likely it is a program to avoid.
I encourage you to leave a comment and let me know what you think. I also want you to leave a comment if you have any questions or helpful suggestions on something I missed.