Want to be an Internet Marketer


So you want to be an Internet marketer. What does it take to become one? Well, if you are anything like me, you have probably tried a number of acclaimed programs or even followed a few “successful” online guru marketers, but have yet to achieve anything close to the results they “promised”. And after having experience with one program after another, pretty soon they all pretty much look the same, offering similar “training” or “coaching” that goes something like the following sequence.

Basic offer: Designed to get you all worked up by wetting your appetite with an offer to a fantastic opportunity in Internet marketing and how you can achieve whopping results using pictures of mansions, piles of cash, beautiful women and hot cars. And you can get all this just by following their basic program. Normally offered to you for anywhere in the $7-27 dollar range.

What you end up getting. The Wikipedia definition of Internet marketing, how to get a domain name, a hosting account, how to install WordPress to get a website up and running, where to find affiliate products to promote, usually from Clickbank or Amazon, and how to setup that affiliate link on your website to “start making money”. Some will even go as far as tell you how to get “FREE” traffic to your site and offer.

Next: After you buy the basic offer, you are usually taken to an UPGRADE offer (or OTO – one time offer). The upgrade usually goes something like, “how to shortcut your way to Internet profits by following our insider program.” Once inside, you will learn how to optimize your website, learn what offers are hot and not, sources they use that will help your business succeed online, and so on that’s not included with the basic package.

What you end up getting. A list of WordPress plugins and basic instructions how to set them up, looking up products on the eBay, Amazon, or Clickbank hot buys listing, common sites like eLance, fivver, and other sites that offer outsourcing, and either an ebook or set of training videos explaining how to do all this.

But it doesn’t end there: Once you buy the upgrade offer, you are normally taken to yet another offered to assure your success. This one is usually to the exclusive insider membership where you will get monthly updates, early bird releases, and so on.

By the time you are finished with the above upgrades and purchases, you will easily have spent a hundred bucks or more. And some of the more crafty marketers will have gotten you to sign onboard with a monthly membership fee to keep you “in the loop” on the latest and greatest ways to make money online.

What ends up happening is that you follow all what they say, get things all setup and going, then find your offer and site just sitting there collecting electronic dust. Maybe you get a sale here and there, but no where near enough to write home about, let alone quit your day job.

Problem: However, you are convinced that there must be a way to make money online, not only enough to quit your job, but more than you ever dreamed of. And that is what keeps you going, the thing that drives you to keep buying into the next offer and the next in hope that you will finally stumble on the one that will work for you.

Well let me tell you, for the number of years that I have been online, there is no magic formula or instant success button or software that will make you rich beyond belief. Even those who use the claim to fame and riches in their sales copy, if you pay attention to their disclaimers at the bottom of their site, admit to the fact that you cannot get rich quick using their system or program.

Another item that is often overlooked are the testimonials given by those who “made it” with the system. If you pay attention, you will most likely find in small print another disclaimer stating that the results given are exceptional and that your actual results may vary. In other words, you most likely will not experience anywhere close to what is being promoted in the sales copy because those results are exceptional.

Does this mean every program online has no value and should be avoided at all cost? Of course not, there are coaches and programs that provide plenty of value and offer programs designed to guide you toward the path of success. And a number of them are worth every penny they charge if in fact they are the real deal and are willing to expose their true success secrets.

So how do you really know if a program will give you value and help you put it all together to start making money online?

Solution: There are at least several factors to consider. First, not every person’s skill sets are the same. Some will succeed where other fail because not every program works for every person. That’s why it is important to understand what it is you are actually being offered. If you have questions, then contact the promoter for a clearer understanding before you buy.

Check Forums like the Warrior Forum to find posts made by others who have already bought the product or other products from this person or vendor. I also like going to the IMReportCard to see how others rate the vendor or product and to see if there are other programs that have been done and how well they are rated.

The better programs will offer you (and honor it) a guarantee to completely refund your money back if you are not satisfied. And that is important, to get a refund if it isn’t working for you. Look for at least a 30 day, but ideally at least a 60 day guarantee.

And finally, if the program is being offered through a provider like Clickbank, you can go to the marketplace and see how many refunds are being made on it. If it is over the normal level, then most likely it is a program to avoid.

I encourage you to leave a comment and let me know what you think. I also want you to leave a comment if you have any questions or helpful suggestions on something I missed.

About Michel

Michel has been actively involved online since 2009. He started Glowball Web Network in October of 2011. He has broad experience including what he achieved from many of the online training programs he’s taken over the years. He’s knows what works and doesn’t work and is willing to share his knowledge with you on this site and partner sites. More importantly, he continually to stay updated since it’s always changing!
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  1. Love this, Michael! So true on the “what you buy and what you really get” analysis. I actually found myself giggling—because they don’t want you telling that stuff.

    I wonder if I use a picture of a mansion if it’ll help me be rich and famous? I never considered that tactic before, but apparently it works, right? 😉
    Patti Stafford recently posted…Building Magnitude in Life & BusinessMy Profile

    • Thanks for the complement and yes they don’t want you to look at it like this.

      As far as including a picture of a mansion with you in it, if it doesn’t work, at least the picture of you with a mansion might give you the feeling of being rich and famous, lol

  2. Thanks for this Michel. When I first started out online I jumped from program to program and it can really be a time and money waster.

    In hindsight I would say to find something that you enjoy doing and follow that. If you like the idea of blogging set up a blog in a particular niche and become an authority in it. At the same time you can promote related products or even create your own to earn an income.

    For me I started with ghostwriting and then created a PLR store with my own products.
    Sue Fleckenstein recently posted…Building Your List By Running a WSOMy Profile

    • You are welcome, Sue. I agree that it is easy to jump around from program to program because it can be difficult to find one that not only works, but is also a fit for you. Also the lure of keeping current drives people into getting the next latest and greatest program that end up becoming money and time wasters.

  3. Sound advice Michael, thanks for sharing your wisdom. A lot of online marketers I know started out doing Ed Dale’s 30 day challenge, and that took them through the basics for free and then a membership site on completion. I have to say, in hindsight it was very robust training for those starting out. Looking back on my own journey, my first ebook etc, well that was all self taught. The courses and training came later as I thought I was doing something wrong… it turned out I wasn’t!
    Sarah Arrow recently posted…The 5 Excuses That Keep Bloggers BrokeMy Profile

    • Thank you, Sue. Sometimes the best training is just doing it as you did once you had a basic understanding and direction to go.

  4. Hi Michel, you article will be a great read for all people who want to start internet marketing from the ABC. I’m perfectly in accord with all what you said, and even after 6 years on IM, I didn’t knew about the existence of IMReportClub. It’s a good service.

    By my side I try and test well the things before creating products for the sale, but many people sell rubbish. The problem is 99% just read the sales letter and purchase, letting copywriters win over the real quality of the product.

    Thanks so much and see you soon!
    Alessandro Zamboni

    • Thank you for your insightful comment, Alessandro!

      If just half of those rubbish peddlers put into their product the same quality that their copywriters did for the sales letter, then they would have a better product.

  5. So true, Michael! And a great description of the slippery slide through the sales funnel.

    For people starting out, it’s so easy to be waylaid. Mostly because the offers out there are for systems or products, not a business.

    It’s like buying a fryer and then buying some buns and lettuce and then buying a membership on cooking burgers without first deciding you actually want to make and sell burgers!

    It all starts with knowing what you want to sell. The tools and methods come after to support that decision.
    Mel Day recently posted…How Many Plugins Are Too Many?My Profile

    • Thank you for your comment, Mel, you made some great analogies.
      Using your analogy, I agree that people need to know how to start a hamburger stand (once they decide to do it in the 1st place) before buying the supplies and equipment. But it is so true that many of those items come first before the hamburger stand is ever built.

  6. May I just say what a comfort to uncover somebody who truly understands what they’re discussing on the internet. You actually understand how to bring an issue to light and make it important. More people ought to visit here and take a look at your intuitive prospective.

    I was surprised that you are not more popular given that you most certainly possess the gift.

    Young recently posted…YoungMy Profile

  7. Hey Michel,

    This is my first time and it feels good to be here.

    I remember when I made my first dollar with Clickbank. In those days, Article Marketing was hot. You could easily put keyword stuffed article together on Squidoo and rank well.

    A lot has changed since then 😉

    One thing that runs me mad is the fact that some scrupulous marketers publish fake screen shots on their sales copies just to get the dollars from the desperate newbies. They tell you they make $1000/day with a stupid hidden secret they are selling for $27. Question is, if you make $1000/day with a secret, why sale it to create more competitors?

    It requires just a little thinking to know that most of these shinny objects are just a container of failure.

    Thanks for posting this very useful guide
    Enstine Muki recently posted…15 Top Bloggers Reveal How They Make Money Blogging!My Profile

    • Hello Enstine, thank you for visiting my blog.

      You made some very insightful comments about unscrupulous marketers looking to make a quick buck. They appeal to the wild ideal that a beginner with just a little knowledge for $27 or less can start making that kind of money right out of the gate. Unfortunately when you believe such rubbish, then you easily become a mark for this sleazy marketing tactic and buy into it helping them to make that kind of money for a time.

      What is even worse, is the person who ends up buying that garbage will realize they got burnt, then afterwards will even mistrust those who are legitimate and who could honestly help them succeed online.

      You bring up a another good point about sharing such a fantastic “secret” for just a few bucks. Success coaches charge far more than just $27 and they have no guarantees other than your money back. So if they charge so much to help you get going, what would make you think you can get “secrets” to easy riches for just $27 that work?

  8. Michel, it is refreshing to read your “tell it as it really is” posts! You are the real deal.

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