My next Quick Start Challenge update. I finished watching the training videos to module 3 this past week and downloaded the next challenge sheet which lists the next action steps to take. And again, I have been brought to a near stop in doing it. This has been the point where I have always stopped no matter whose advice I have receive since I’ve been online.
That stopping point for me is setting up the process to build my own email list! What I saw in the steps laid out in the challenge are nothing new to me, just that I have only attempted it one time in the past with poor results which brings me to the road here.
So what’s the problem? I pretty sure this is a question going through your mind as it has gone through my own. For me to start the process by putting together an optin form and then loading it onto my site is no problem. Where I have problems is with just about everything else to come in the process.
Like what? To answer that question involves looking at everything that is in the process, so I will break it down step by step and let you know where I have my hangups. Perhaps after reading this, you may also say that you have had the same difficulties that have held you back. I can only say that I know without moving forward with it, I won’t get far. So let me break it down.
First, you need to offer something of value for free in exchange for a visitor to give up their email address in return. This is referred to as a freebie or a worthwhile enticement. Once you have their email address, you can then start sending a series of emails to them with valuable info and related offers in hope that they will be interested in pursuing further. Once they see the offer, the idea is somewhere along the process, they will make a purchase and you will earn a commission. This is it in a nutshell which also seems to be pretty straight forward.
Now to present the roadblocks that hold me back from making it happen. My first roadblock is deciding upon what freebie to offer, and the best way to get it. I can outsource it (costs money), I can do it myself (research and time) and hope that I do a good job, or buy it premade (like PLR~private label rights, which also costs money, and often needs modified which then cost time).
Once a freebie is chosen and acquired, then it needs to be downloadable for your customer to get it. This means developing a download or thank you page with a link to download the freebie. And you don’t just want to load it on your hosting server unprotected where anyone can easily access it without having to sign up for it. So you then have to set it up in a way to secure it, but make it available to those who do sign up.
My next roadblock is deciding on whether to add an upsale offer on the thank you page and what that offer should be. Once that decision is made, doing the sales copy that is enticing enough for the customer to click on it to check it out is also a challenge.
So far this is pretty straight forward but the more difficult roadblocks for me are yet to come. Once the above items are in place, I then need to consider how to put together my email series and how it will be delivered to my newly signed up customers. This becomes problematic for me in several ways. First having to come up with an email series including what offers to include and additional helpful resources to keep the reader engaged. Also how often to send out emails and in what pattern. Once all that is solved comes the next roadblock, the autoresponder service.
If there ever was a huge roadblock to my success it is this – going with a prevailing autoresponder service and paying for their ridiculous pricing structures. Sadly, there isn’t really that much difference between the prices charge by top autoresponder services. Also open rates for emails have dropped in recent years being the worse that it has ever been currently. These are additional factors that I find holding me back.
Once I do overcome it, then comes the decision with which autoresponder service to use. Often suggested is Aweber or GetResponse and maybe a few others for Internet email marketing. I find even this decision difficult to make just chosing which service between those two I want to use to screw me. But again to move on, I will have to bite the bullet, get onboard with a service and then learn how to use it so that I can get my email campaign underway.
Lastly, I am struggling on deciding the best way to present my optin form on my site. I have seen about a half a dozen cool methods to do this and want to try several of them. However the one option I decided to go with, once I spent the time to set it up, had their advertisements posted below it and wanted a small fortune just to have it removed. Instead, I removed it for free by deleting the plugin altogether, even though I put me back to the drawing board.
In conclusion I see that nothing about online marketing just falls into place. It requires a real commitment, persistence and patience, willing to do trial and error, starting and stopping, fine tuning, and may find yourself just have to begin the process all over again with a different approach. By staying with it will either make me or break me, but I am here until it does.