These past few weeks have been very hectic for me, I have had to deal with very difficult and emotional family matters. The issues are still not over, but I need to get back to business.
In my last entry I was still in module 3 of the Quick Start Challenge. I had decided to go with AWeber services as my e-mail provider. I developed an affiliate marketing eCourse as my offer to build my list. I also created an opt in form on the sidebar of my site. I only have a squeeze page left to develop where I can drive outside traffic to it. Then I’ll be done with module three.
In the meantime, I have been focused on driving traffic to the iPro sales funnel. In the past one of my successful sources for sales have been traffic exchanges. They also have been a big waste of time trying to earn credits. But now I’m back using one of them. This time I’m being smart about it.
I developed five separate text ads all linked to the same squeeze page, and I limited each ad’s exposure to 20 views per day. I let each text ad run for seven days and then reviewed the results. Two of the text ads perform poorly and were disabled. The other three ads performed at least at a 10% click through rate and were continued. However, there were no opt-ins for the squeeze page by that time.
So now I’m running the same successful text ads for the next seven days, but this time to a different squeeze page since I got no opt-ins on the first one. Today is day five and even though my click through rate remains the same, I still have no opt-ins for the new squeeze page. I will finish testing in two days and look at the results. My hunch is the results will be the same as they were for the first squeeze page.
As before, I believe those who look at the ads on a traffic exchange are more interested in earning credits for surfing the ads than what the ad has to actually offer. So what I gain from this exercise is developing several good text ads that I can use elsewhere. Otherwise this traffic exchange has very poor opt-in rates even when using proven squeeze pages that have experienced much higher levels of success.
I can always return to using Google AdWords since I have accumulated several hundred dollars in credits to run some PPC (pay-per-click) campaigns. As always, the most difficult thing about PPC is targeting the right keywords and the price you pay to use them. More often than not, small time operations like myself can lose their shirt using PPC. That is why it is important to approach PPC with a careful plan and daily limits to run for a short burst.
I am considering trying another PPC service that boasts about excellent results for lower costs than AdWords called 7search. I don’t know much about them, but I am willing to give them a try next. Who knows, I might have found another way to test the ads effectiveness for a lower price and better results.
So for now, I am content to find ways to drive targeted traffic to the iPro sales funnel, and then go on to finish the Quick Start Challenge by doing module 4. The main thing for me is to stay focused and get back into the game.