I’m back for Now!

These past few weeks have been very hectic for me, I have had to deal with very difficult and emotional family matters. The issues are still not over, but I need to get back to business.

In my last entry I was still in module 3 of the Quick Start Challenge. I had decided to go with AWeber services as my e-mail provider. I developed an affiliate marketing eCourse as my offer to build my list. I also created an opt in form on the sidebar of my site. I only have a squeeze page left to develop where I can drive outside traffic to it. Then I’ll be done with module three.

In the meantime, I have been focused on driving traffic to the iPro sales funnel. In the past one of my successful sources for sales have been traffic exchanges. They also have been a big waste of time trying to earn credits. But now I’m back using one of them. This time I’m being smart about it.

I developed five separate text ads all linked to the same squeeze page, and I limited each ad’s exposure to 20 views per day. I let each text ad run for seven days and then reviewed the results. Two of the text ads perform poorly and were disabled. The other three ads performed at least at a 10% click through rate and were continued. However, there were no opt-ins for the squeeze page by that time.

So now I’m running the same successful text ads for the next seven days, but this time to a different squeeze page since I got no opt-ins on the first one. Today is day five and even though my click through rate remains the same, I still have no opt-ins for the new squeeze page. I will finish testing in two days and look at the results. My hunch is the results will be the same as they were for the first squeeze page.

As before, I believe those who look at the ads on a traffic exchange are more interested in earning credits for surfing the ads than what the ad has to actually offer. So what I gain from this exercise is developing several good text ads that I can use elsewhere. Otherwise this traffic exchange has very poor opt-in rates even when using proven squeeze pages that have experienced much higher levels of success.

I can always return to using Google AdWords since I have accumulated several hundred dollars in credits to run some PPC (pay-per-click) campaigns. As always, the most difficult thing about PPC is targeting the right keywords and the price you pay to use them. More often than not, small time operations like myself can lose their shirt using PPC. That is why it is important to approach PPC with a careful plan and daily limits to run for a short burst.

I am considering trying another PPC service that boasts about excellent results for lower costs than AdWords called 7search. I don’t know much about them, but I am willing to give them a try next. Who knows, I might have found another way to test the ads effectiveness for a lower price and better results.

So for now, I am content to find ways to drive targeted traffic to the iPro sales funnel, and then go on to finish the Quick Start Challenge by doing module 4. The main thing for me is to stay focused and get back into the game.

About Michel

Michel has been actively involved online since 2009. He started Glowball Web Network in October of 2011. He has broad experience including what he achieved from many of the online training programs he’s taken over the years. He’s knows what works and doesn’t work and is willing to share his knowledge with you on this site and partner sites. More importantly, he continually to stay updated since it’s always changing!
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2 Comments

  1. Hi Michel,

    I’m glad to see a new blog post from you but sorry that you’re having to go through this stressful time.

    I’m surprised that you’ve experienced anything good with traffic exchanges. I’ve tried a few of these in the past and found that they weren’t worth the effort and/or finance I was putting in. It would certainly be interesting to learn of one that bucks the trend!

    It’s good that you’re wanting to keep focused and get back in the game. Just be careful not to burn out, my friend. Don’t forget you know where I am if you need me 🙂

    All the best,
    Glenn

    • Thank you Glenn for your thoughts and support, it is much appreciated.

      The only real value I have found with traffic exchanges (short term) is developing text ads that grab attention to use for AdWords and other PPC type ads. I just used the traffic exchange to fine tune my ads. Otherwise, you are correct that they are a waste of time for generating real traffic to an offer. I don’t spend any money, just some time to accumulate credits (given bonus credits when first sign up) to test my ads. Once I have my data, I will not bother any further with the exchange.

      I am excited to try a PPC company similar to AdWords, but less in cost and they brag about being more effective than AdWords. So I look forward to giving them a try. I will write a follow up once I complete the testing of 7search.

      I will be careful not to burn out and I value your friendship.

      Thanks again,
      Michel

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