End of year Activity Report 2016 – Glowball Web Network
Even though I didn’t meet my set income goals for 2016, I did make improvements with my online business success! Results were achieved in spite of the loss of my wife this past March when I was just gearing up. My focus and heart was diverted to my loss. It took away much of my time from my business to focus my attention on those important matters.
However, Online sales revenue improved again in 2016 by 17.4% over last year. And 2015 was the best year since my start online in 2009.
Expenses greatly decreased by 75.8% over 2015 which is a big deal. Because of increased sales revenue and decreased expenses, I made my first online profit! 2016 bottom line was 242.4% better than last year.
Email Marketing Results
With my last count, I ended up with 402 subscribers with my main list by the end of 2016. That is a loss of 9.5% over last year. It’s no wonder after dumping Aweber in August and not finding a suitable replacement. This killed my email marketing efforts with that list. Something I’ll be addressing for 2017. My third party email list did increase by 84 new subscribers for the year.
I dumped another non-productive website in April because it had not generated any sales for 2 years. I bought this site custom made from an expert service that supposedly does Amazon affiliate marketing “the right way”. At first, the site did make some sales and ranked 3rd on page one of Google for the targeted topics. However as I quickly found out, ranking top spot doesn’t mean automatic sales. It means just more traffic (that hopefully leads to sales). Unfortunately in the 3 years I had the site, I didn’t even manage to break even.
Amazon, several private affiliate programs, and even my first JVZoo sales this year helped me make sales every month during the year, which is another first for me! And I finished the year with only one site’s ROI in the red (that’s because it is not promoting any products or services currently). One site made four figures, and 2 sites made 3 figures, with the rest just making it a tad above even.
Clickbank continues to be illusive for me with 6 sales at the beginning of the year and all 6 requesting refunds within the 60 day guarantee period. So I stopped promoting that product right after. I also promoted about a dozen Clickbank products from 4 different niches. I have hundreds of clicks each month to the respective vendor sites… but NO SALES! So I plan to STOP promoting Clickbank products in 2017 and focus on other affiliate programs or on my own products!
Another targeted goal of mine for 2016 was to keep spending in check even further than 2015, only focusing on those things that will directly help the operation or website functionalities. I exceeded that goal! I bought only what was needed and tried out only ONE experiment plugin that really didn’t work out as hoped, but it didn’t create a big loss either.
Overall for 2016, I continued to make improvements to my online business. I reduced expenses, especially eliminating impulsive ones, increased sales and revenue to experience my first ever business profit! I did a better job of tracking results and will continue to improve feedback making quicker improved changes as I move forward in 2017.
With that said, here is how the end of year activity report 2016 compared to my 2015 results:
|bottom line:||-$796.85||$1,134.70||+242.4 %|
|Websites:||9||8||– 11 %|
|Total Subscribers||444||402||-9.5 %|
|Blog Posts/Reviews||249||218||-12.4 %|