End of year Activity Report 2015 – Glowball Web Network
Even though I had intended to do one for 2014, I never managed to finish it. So this is my first end of the year activity report for my online business.
Although I did not meet my goals for the year of 2015, I did make improvements over 2014!
Revenue (including online sales) improved at least 7 times over what I accomplished the year before, which was a 715-percent increase!
Expenses also increased by 216-percent including concentrating on my first email list and buying solo ads to promote that list. The initial goal was to build a list (from scratch) of 5,000 subscribers, that was later revised to 500 subscribers.
I ended up with 444 subscribers by the end of 2015 – that is 89-percent of the adjusted targeted goal. Also I increased subscribers to 2 other lists that I have an affiliation with as well. Since I got a late start with my main list, very little revenue was generated from it.
I also ended one of my pet project websites during the spring when the domain name came due because it was costing me money and time without anything in return during the time I had it (four years). This was a site that supposedly would “work on autopilot” making me gobs of money from Amazon with it’s special built-in system. Even though web traffic to the site did increase, sales did not!
Due to the amount of time and effort I spend with my websites, it has become that much more apparent the importance that each site can make enough revenue to sustain it at the very least. So if a site cannot make enough to sustain it (within a year), then it goes and I’ll move on to something else, or expand upon those sites that are making it.
I continued to streamline operations with a few slips here and there in 2015. I spent far less money toward “shiny objects” than I have in the past. My targeted goal for 2016 is to keep spending in check even further than 2015, only focusing on those things that will directly help the operation or website functionalities.
Overall for 2015, I made improvements that helped to keep my online business going and minimized the loss experienced to the lowest level since I’ve been online (actually paid myself for the first time this year – although not even close enough to sustain me with a stand alone living as of yet).
With that said, here is how 2015 looked compared to 2014:
|income:||$199.06||$1,425.07||+ 715 %|
|expenses:||-$1,028.01||-$2,221.92||+ 216 %|
|bottom line:||-$828.95||-$796.85||– 3.87 %|
|Websites:||12||9||– 25 %|
|Total Subscribers||3||444||+ 14,800 %|